The science of clean skincare – Novexpert’s formula-first approach

Since its creation in 2008, Laboratoires Novexpert has redefined the skincare industry, proving that consumers no longer have to choose between effectiveness and safety. Rooted in scientific research and innovation, Laboratoires Novexpert is the first 100% clean dermo-cosmetic brand to be created. Developed by leading scientists and medical experts, Novexpert skincare line offers clinically tested solutions for a wide range of skin concerns. Non-comedogenic, free from allergens, harsh chemicals, and over 4,000 controversial or synthetic ingredients, each formulation is 100% naturally sourced, vegan, and preservative-free ensuring dermatologist-approved safety and effectiveness.

Innovation Rooted in Science

Founded by Cyrille Telinge, Laboratoires Novexpert was born from over ten years of research conducted alongside French doctors, scientists and medical experts. Studies revealed that on average women absorb nearly 300 kg of cosmetic products over 50 years, as substances from daily beauty routines enter the bloodstream, urine, and even breast milk. This startling revelation set the foundation for Novexpert’s mission: to develop clinically tested skincare for a range of skin concerns that is not only effective but also free from harmful chemicals, controversial ingredients and safe for all, including pregnant and breastfeeding women

The Power of Novaxyline and SIRT1 Activation

Inspired by the longevity of Okinawa, Japan, where the population boasts an extraordinarily high percentage of centenarians, Novexpert scientists delved into the genetics behind healthy aging. Their research led to the discovery of SIRT1 activation, a mechanism naturally occurring in Okinawans but inactive in most people. The result? Novaxyline, a patented innovation capable of activating the SIRT1 gene in skin cells, promoting natural, long-lasting regeneration. Novexpert ensures maximum potency by incorporating high concentrations of active ingredients, including 25% Vitamin C complex and 3.2% pure hyaluronic acid, offering unparalleled effectiveness in combating dryness, imperfections, aging signs, loss of firmness, and redness.

Laboratoires Novexpert remains steadfast in its commitment to scientific integrity and consumer education. The brand strictly adheres to the precautionary principle, addressing concerns about chemical pollution from cosmetics. Each product is formulated with zero allergens making Novexpert’s offerings universally compatible, even for sensitive skin types.

From ingredient transparency to responsible formulation, Novexpert’s dedication extends beyond skincare: it prioritizes trust, sustainability, and ethical excellence. A team of more than 40 professionals upholds these values, fostering a family-like atmosphere, where consumer needs dictate product innovation.

With over 24 awards since its founding, Laboratoires Novexpert continues to push boundaries in dermo-cosmetic science. Novexpert introduced a groundbreaking innovation with two exclusive patents that allow a 0% preservative claim while maintaining complete formula protection. This pioneering system expertly regulates osmotic pressure to safeguard beneficial bacteria while preventing contamination from harmful bacteria, ensuring a clean, pollution-free solution. By eliminating the need for preservatives without compromising integrity, Novexpert sets a new standard in purity and performance . Each product is crafted with one goal: to provide honest solutions with genuine added value. Whether addressing consumers’ skin concerns or championing transparency, Laboratoires Novexpert remains a beacon of safety and effectiveness in the industry.