Beauty
Are brain bars the next big thing?
Brain bars are turning cognitive wellness into a daily ritual, and Dubai’s Akari is one of the clearest local signals that the trend is ready for scale.
Does drinking collagen actually work?
We reviewed the latest 2025 clinical evidence on drinkable collagen, including a meta-analysis of 23 randomized trials, and the picture is pragmatic.
The science of clean skincare – Novexpert’s formula-first approach
Since 2008, Laboratoires Novexpert has positioned “clean” as a technical standard, pairing dermatologist-oriented development with potent actives and strict ingredient selection.
IDMAN: Perfumery Between Creation and Chaos
Born in Dubai and crafted in Grasse, IDMAN explores the tension between control and instinct, offering unisex compositions designed to be worn freely across skin, hair, and daily rituals.
AIZA launches in Dubai with a premium take on modern Arab beauty
For Dubai’s beauty scene, AIZA is a signal of timing. The region’s consumer has become both more discerning and more open to brands that reflect local identity in a modern register.
